К сожалению, статья недоступна на русском языке. Показана версия на английском.
For the first you have to make your stories.
The story should have title and a text.
A few basic advises:
Experiment with different approaches – stories can be build as monologue, dialogue or even as a story being told by the object of art itself or character from the painting.
At the Academy web site there is available course “Storytelling” discussing different aspects of storytelling in details and with examples.